Cake Guy Case Study

How we helped Cake Guy increase his client numbers

Cake Guy is a small bakery specializing in cakes. The owner started the business in 2019 under the name J&R Bakery and Pastry. The business struggled during the pandemic and shut down at the beginning of 2021.

The owner decided to revive the business, he faced a problem: he couldn’t reach the agency that built his website to update the address, phone number, and services. Despite multiple attempts to contact them, he received no response.

When he (the owner) first contacted us, he wanted to restore his old website. In our first meeting, he suggested re-branding to create a better experience, attract more customers, and meet his marketing goals.


First, we helped the owner choose a better brand name for his business, and together we came up with the name “Cake Guy.” Then we started the branding process by defining the brand colours and designing his logo.

One problem Cake Guy had was long phone calls.

We turned frequently asked questions into website content and listed all cake flavours and fillings. We also highlighted order requirements so customers could read everything before ordering. This made the calls shorter and the order process clearer for both the customer and the owner.

CleanShot 2024 06 26 at 11.41.22 How we helped Cake Guy increase his client numbers
Google Business Profile Interactions for Cake Guy – May 2024

Google Business Account

We also updated his Google Business Account and used local SEO to make his business easier to find on Google.

The results is 🚀 76.9% Increase in Business Profile Interactions.

To encourage customer reviews, we highlighted some reviews on the website and added a button linking to the review form page. We also designed and printed business cards with a call-to-action (review) QR code that takes the customer directly to the review page.

The result is more than 60 ⭐⭐⭐⭐⭐ 5-Stars Reviews.

We also created a promotional video 👌🏼 that the owner can use in his business social media profiles.

UI Squares did an amazing job creating a website for my bakery shop. The design is beautiful and user-friendly. Thanks to their work, I’ve landed more clients and my business is growing. They were professional, responsive, and a pleasure to work with. Highly recommend!

Jack Odicho
Cake Guy Owner

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